Our Team
Scott
CEO
About:
Scott is the entrepreneurial spirit and driving force behind St Pete Vibes. A natural builder and big picture thinker, he thrives on turning ideas into brands, content into community, and local stories into something bigger than just a post.
He has a passion for creating fun, engaging content that highlights the best of St. Pete Beach, Treasure Island, Pass a Grille, and the entire Tampa Bay area. Whether it is breaking down local news, showcasing hidden gems, or spotlighting businesses that make the area special, Scott brings energy, humor, and authenticity to everything he produces.
What makes this venture even more meaningful is that he is building it alongside his family. Scott is excited to grow St Pete Vibes with Macy, Finley, and Carla by his side. It is not just a brand. It is a family driven journey rooted in creativity, hard work, and shared experiences.
His vision is simple but bold. To grow St Pete Vibes into a recognized travel destination brand that people trust when they want to know where to stay, what to do, and what is really happening around town.
For Scott, it is about more than content. It is about community, creativity, family, and building something that celebrates the heart and soul of St. Pete. 🌴
Carla
The Queen of St Pete Vibes
About:
Carla Johnson is the financial force behind St Pete Vibes Vacation Rentals, a family-owned property management company based in Florida. While her husband, Scott Johnson, serves as the visionary and mastermind driving expansion and big-picture strategy, Carla operates behind the scenes — managing finances, structure, and operations to ensure every detail runs smoothly.
Together, they have built St Pete Vibes into more than just a vacation rental company. They provide personalized, hands-on property management services designed to maximize owner returns while delivering unforgettable guest experiences.
Beyond property management, their platforms are known for fun, engaging, and community-driven content that captures the energy of Florida living and travel.
As they continue expanding their travel destinations and growing their portfolio, Carla and Scott remain committed to scaling their business with intention — blending vision, strategy, and family values every step of the way.
Jewel
Property Manager/Vacation Rental Specialist
About:
Jewel Macasero holds a B.S. in International Tourism Management with a focus on guest relations and hospitality operations. With over four years in property management and real estate, she excels at overseeing vacation and residential rentals, handling guest communications, reservations, marketing, and daily operations. With strong organizational and relationship-building skills, Jewel is dedicated to creating exceptional guest experiences and maximizing property performance.
Macy
Vice President
About:
Macy is currently a high school senior with a packed schedule and zero plans of slowing down anytime soon. A multi-sport athlete, she will be heading to Western Connecticut State University next year to compete in both field hockey and track while continuing her academic journey.
When she is not training or competing, Macy loves getting creative with crafts, checking out the best beaches in Pinellas County, and finding new shopping spots around town. She has a sharp sense of humor and considers making fun of her dad one of her favorite hobbies.
Whether she is exploring the coast, chasing a personal record, or scouting the next local vibe, Macy brings energy, personality, and a fresh perspective to St Pete Vibes.
Margaux
Accounting Assistant
About:
Margaux received her Bachelor’s degree in Accounting from BYU-Hawaii. She enjoys bookkeeping and solving problems by making sense of the numbers and keeping everything balanced.
She enjoys working with people and supporting team efforts. Outside of work, Margaux loves traveling, exploring different cultures, and trying new foods. She will happily fly for good food and can handle spicy dishes.
Taimoor
Videographer/Editor
About:
With a Bachelor’s degree in Digital Media and Film, Taimoor is driven by creativity and brings it to life through filmmaking, videography, photography, and in-depth editing. He is passionate about creating and telling stories that shine through his work. In his free time, Taimoor enjoys all things nerdy—comic books, movies, video games, and more—which continue to inspire and fuel his creativity.
Sharmie
Content Manager
About:
Born to be a dragon, cursed to be a keyboard warrior, Sharmie runs on deadlines, dark humor, and getting a heroic amount of sleep.
With a Mass Communication degree, she’s built a career crafting instructional resources for VET providers and students, supporting editorial teams in news publishing, and shaping content strategies for clients across a wide range of niches and goals. She’s also done radio and TV production and written several original stage plays, which explains her obsession with structure, voice, and keeping things interesting.
Off the clock, she can be found watching or reading odd and grotesque things for reasons she refuses to unpack.